The Cult of Positivity: 5 Feel-Good Accounts You Need To Follow

Instagram has long held a reputation for being the ultimate tool for comparison and self-loathing. In a sea of selfies, and celebrities promoting appetite suppressants (sorry Kardashian-fans – it was a shitty move, don’t try to defend it), we can be left feeling overwhelmed, and begin to undervalue ourselves. But change is coming to our feeds and coming fast. In the era of self-love!! and you do you!!  the world of social media is finally opening its eyes to the value of supporting over shaming. So, look no further for your new Insta squad – meet the accounts aiming to help you celebrate your own skin.

Illustration By @Marlenejuliane

The No Wrong Way Movement

Changing the world, and your Instagram feed, with the reminder that there is #nowrongway to be a woman, over 17,000 people can confirm that their daily doses of inspo – for all body types – can do a world of good.

Jameela Jamil and #IWeigh

Jameela has been a favourite of teenage girls since her T4 days, but none of us could have seen her becoming one of the most outspoken body acceptance activists on – and off – our screens? From her Say No To Airbrushing Campaign (check out her recent Virgin Atlantic cover shoot for all her un-edited glory), to her game-changing secondary account, I Weigh, which encourages women to see past the kg and focus on what they really mean. With 44,000 followers of its own, follow it for beautiful womxn celebrating diversity, achievement, relationships and intellect and proving that we are SO much more than what the sales say.


In her recovery from an eating disorder, Halle has made it her mission to get people to celebrate themselves and their bodies in all their natural beauty. Expect honest captions, empowering sentiments and the pure joy of the body.

All Woman Project

Their aim to “better the life of girls and women worldwide by displaying a true, beautiful, positive and unretouched image of women” makes following AWP a no-brainer. From collaborating with some of the biggest brands in the world (hey Nike and Aerie) to taking the fight for representation to the streets with their irl focus and community events, they’re a force to be reckoned with, and a must-follow.

Lucy Sheridan aka The Comparison Coach

Whilst not strictly a #bodyposi influencer, Lucy’s motto is “be less them and more you”, a little reminder we could all do with from time to time. Over 22k people follow Sheridan for her positive insights, reminders to own who we are and expert advice on ditching comparison in order to live a happier life. (Plus, I have been lucky enough to meet her IRL and can confirm: she’s as much a ray of sunshine in person as online)



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